+ What is World Parkinson's Day?
World Parkinson’s Day is 11 April. It was the birthday of James Parkinson, most famous for publishing ‘An Essay on the Shaking Palsy’ in 1817. The publication established Parkinson’s as an internationally recognised medical condition.
2017 marks 200 years since the essay was published. This provides the perfect opportunity for the international Parkinson’s community to join together to raise awareness about the condition. 200 years is too long without a cure.
On 11 April 2017 we are asking everyone, no matter where they are around the world, to unite and raise awareness about Parkinson’s on a bigger scale than ever before.
+ What is the aim of the #UniteForParkinsons campaign?
The aim of the #UniteForParkinsons campaign is to raise awareness of Parkinson’s and the global Parkinson’s community.
This is the first stage in a longer-term plan. We want to position World Parkinson’s Day as a platform to grow an active Parkinson’s community beyond 2017. With a bigger community, we can encourage a bigger focus on Parkinson’s and the need for more collaborative research around the world.
It is important to make our first campaign a success – and we are hoping to have at least 50 countries take part in #UniteForParkinsons. Will you help us reach this target? By using the campaign hashtag, logo and messages, you will be raising awareness wherever you are in the world. If you want to do more in your area, contact your local Parkinson’s organisation.
+ Who is behind #UniteForParkinsons?
Parkinson’s UK and the European Parkinson’s Disease Association (EPDA) have been working together to develop the #UniteForParkinsons campaign.
People affected by Parkinson’s and Parkinson’s organisations from around the world have also provided vital input and support. We have been supported by people and organisations from Denmark, Finland, Greece, India, Ireland, Luxemburg, Malta, New Zealand, Norway, Spain, Sweden, Switzerland, the UK and the US in this initiative.
You will notice that the guide and visuals are not a part of the Parkinson’s UK or EPDA brand identities. This is deliberate: #UniteForParkinsons is for everyone affected by Parkinson’s around the world.
+ I have already made plans for the day. Can I still get involved?
Of course! We would love to hear what you have planned. Please let us know by emailing email@example.com.
#UniteForParkinsons has been designed to complement your awareness-raising activities and fundraising events. There are many ways you can use #UniteForParkinsons to support your own planned activities. For example, your promotional materials could read:
- Join our Unity Walk and #UniteForParkinsons.
- Come to our quiz on 11 April.
- Raise money and #UniteForParkinsons.
- Come to our event on 11 April. Raise awareness and #UniteForParkinsons.
On your event posters please include the #UniteForParkinsons message or logo.
You can also add the #UniteForParkinsons logo and a link to worldparkinsonsday.com on your website, blog, social media post, newsletters and emails.
+ Will there be international partnerships in the future?
We hope so. This campaign is the first stage towards bringing the global Parkinson’s community together. We will use what we have learned from this first campaign to look at ways we can continue to work together for future World Parkinson’s Days. We will also consider other opportunities that may arise.
+ Where can I find out more about Parkinson's?
+ How do I share my World Parkinson's Day plans with you?
You can send your plans to firstname.lastname@example.org. This email address has been set up specifically for this campaign and the EPDA will monitor it on behalf of the team at Parkinson’s UK as well. Your data will not be shared, but we might put you in touch with other people within the EPDA and Parkinson’s UK where appropriate.
+ I don’t use social media. What else can I do?
We understand that not everyone is on social media. We choose this as our main way to communicate because it reaches people internationally very quickly, easily and cheaply. But there are many other simple offline ways to support the campaign. For example:
- Taking part in an event to raise awareness
- Fundraising for your local organisation using the
#UniteForParkinsons campaign materials
- Writing an article for a local or national magazine or contacting your local or national newspaper
- Using the printable image to create badges, stickers or other merchandise and use them at events or add them to your own materials
- Putting a poster in your window